What is a survey?
A survey is a method of collecting information using relevant questions from a sample of people with the aim of understanding a larger group.
Surveys can be done in the following ways:
- Online
- Face-to-face
- Over the phone
- On paper
However you choose to carry out your survey, the process for deciding what to ask is generally the same.
Why do a survey?
Surveys are great for a variety of reasons – you can:
- potential to reach a large group of people in a short space of time
- often quick and easy for people to complete
- can be easy to analyse the results
- repeat the same surveys in the future to see how things change over time.