The aim of this campaign is to encourage working aged adults to view their local pharmacy as a first port-of-call for minor health concerns.
Local pharmacists are experts in medicines who can help with lots of minor illnesses, from skin rashes to earaches and flu.
Many pharmacies are open late and offer private consultations, no appointment necessary.
To ensure we’re reaching the those within our demographics, as well as their friends and relatives, we’ve designed a range of multi-media assets which educate local residents and encourages behaviour change.
This toolkit contains a variety of assets and suggestions of how we can maximise these as part of the communications mix.
